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El Valor de Nuestra Salud (The Value of Our Health)

18 Years
Open (Enrolling)
Prevention of Chronic Disease

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Trial Information

El Valor de Nuestra Salud (The Value of Our Health)

Inclusion Criteria:

- Must be at least 18 years of age

- Must be one of the main food shoppers of the household

- Must shop at study store at least once per week

- Must already be a purchaser of food products from this store

- Must be Latino

- Must speak Spanish and/or English

- Must be able to read in Spanish

- Must eat 4 or less cups of fruits and vegetables per day

- Must plan on living in San Diego County for at least the next 12 months

Exclusion Criteria:

- Must not have any dietary restrictions limiting consumption of fruits and vegetables

- Participating customers cannot shop at other study stores in that wave more than once
a month

- Participating customers cannot shop at intervention stores from previous waves more
than once a month

Type of Study:


Study Design:

Allocation: Randomized, Endpoint Classification: Efficacy Study, Intervention Model: Parallel Assignment, Masking: Open Label, Primary Purpose: Prevention

Outcome Measure:

Changes in fruit and vegetable consumption of store customers from baseline to 6-months as assessed by the NCI fruit and vegetable screener

Outcome Time Frame:

Baseline, 6 months

Safety Issue:


Principal Investigator

Guadalupe X Ayala, PhD

Investigator Role:

Principal Investigator

Investigator Affiliation:

San Diego State University


United States: Institutional Review Board

Study ID:

R01 CA140326



Start Date:

October 2011

Completion Date:

June 2014

Related Keywords:

  • Prevention of Chronic Disease
  • grocery store
  • nutrition
  • Latino
  • Hispanic
  • Chronic Disease



San Diego State University Research Foundation San Diego, California  92123