Inclusion Criteria:

(1). Interest in quitting smoking within the next 30 days, but not already actively
engaged in quitting (e.g., subject should not be currently participating in other
cessation counseling or taking cessation medication treatment for the purpose of a quit
attempt); (2). The person has a phone and has home internet access; (3). The person has an
email address that can be used to send assessments, and deliver email prompts; (4). The
person expresses willingness to provide assessment information and have his/her computer
use of the assigned website tracked; (5). There are contraindications to over the counter
nicotine replacement therapy (NRT) use (e.g., pregnancy); (6). The person smokes ≥ 5 cpd;
(7). The person is ≥ 18 years;(8). The person accesses the internet with no more than 3
computers/devices (including devices such as iPads and smartphones); and (9). No other
members of the person's household are participating in the NCI website evaluation. (The
age restriction is due to the possible assignment to medication, which is not recommended
for adolescents.) Subjects will not have to express an interest in using NRT. They may be
sent NRT depending upon experimental assignment, but a commitment to use medication is not
a requirement of participation. Also, pregnant smokers, or those who believe they may
become pregnant, can participate, but they will be randomly assigned to only the
non-medication treatments and participate only in the substudy. [They will not be included
in the regular data analyses, and power will be too small to permit meaningful inferential
tests. However, effect sizes in this small group of smokers will be determined for
comparison with the effect sizes obtained in the main study.] Due to limitations in the
volume of new calls that can be handled in the phone counseling component, recruitment
will not exceed 300 per month. When monthly recruitment goal has been met, the recruitment
invitation will be turned off until the following month. At the point where it is
necessary to achieve the desired (50/50) gender balance, the invitation to participate in
the study will be restricted by sex until full enrollment is achieved.

Exclusion Criteria:

(1). If the person has no interest in quitting smoking within the next 30 days or if the
person is actively engaged in quitting (e.g., subject is currently participating in other
cessation counseling or taking cessation medication treatment for the purpose of a quit
attempt); (2). Person does not have a phone or home internet access; (3). The person does
not have an email address that can be used to send assessments, and deliver email prompts;
(4). The person is not willing to provide assessment information and have his/her computer
use of the assigned website tracked; (5). There are contraindications to over the counter
nicotine replacement therapy (NRT) use (e.g., pregnancy); (6). The person smokes < 5 cpd;
(7). The person is <18 years;(8). The person accesses the internet with more than 4
computers (including devices such as iPads and smartphones); and (9). One or more members
of the person's household are already participating in the NCI website evaluation. (The
age restriction is due to the possible assignment to medication, which is not recommended
for adolescents.)