Inclusion Criteria:

1. aged 18 and older;

2. smokes at least 10 cigarettes daily and has done so for at least the past 12 months;

3. wants to quit smoking in the next 30 days;

4. willing to be randomly assigned to either group;

5. willing and able to speak and read in English;

6. willing and medically eligible to use nicotine replacement therapy (NRT),

7. currently resides in the U.S., and expects to continue for at least 12 months;

8. not participating in other smoking cessation interventions;

9. has regular access to a telephone.

10. has regular access to an email address.

Exclusion Criteria:

- The Exclusion criteria are the opposite of the Inclusion criteria listed above. In
addition, the following exclusion criteria also apply:

1. another member of household enrolled in the study;

2. currently using medication or nicotine replacement products to help with
quitting smoking;

3. currently using any non-cigarette tobacco products;

4. pregnant or breastfeeding;

5. had a heart attack in last 30 days;

6. within the last 6 months, diagnosed with angina, heart pain, or irregular
heartbeat;

7. serious adverse reactions to nicotine patches including anaphylaxis and related
symptoms such as hives, respiratory difficulty, and/or angioedema.