Inclusion Criteria:

- 18 years of age or older;

- Report smoking at least 5 cigarettes per day for the previous 6 months;

- Able to read and write English;

- Agree to attend visits, to respond to coaching calls, and to respond to Interactive
Voice Response (IVR) phone prompts;

- Plans to remain in the intervention catchment area for at least 12 months;

- Currently interested in quitting smoking (defined as would like to try to quit in the
next 30 days).

- All women of childbearing potential will be required to agree to use an acceptable
method of birth control to prevent pregnancy during the study.

Exclusion Criteria:

- Currently taking bupropion, Wellbutrin, chantix or varenicline (current use of NRT is
not exclusionary if the participant agrees to use only study medication for the
duration of the study);

- Study candidate is pregnant, trying to get pregnant, or nursing.

- A history of psychosis or bipolar disorder

- A history of skin or allergic reactions while using a nicotine patch.

- Had a heart attack, stroke, or abnormal electrocardiogram within the past 4 weeks.