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Tools for Improving Colorectal Cancer Screening Rates: Multimedia vs Print

Phase 3
50 Years
80 Years
Not Enrolling
Colorectal Cancer

Thank you

Trial Information

Tools for Improving Colorectal Cancer Screening Rates: Multimedia vs Print

Despite the clear benefits of screening for early detection and prevention of colorectal
cancer, as many as half of eligible adults remain unscreened. Poor and under served
populations, particularly African American and Latino/Hispanic adults, are at greatest risk
for noncompliance with recommended tests. Health education strategies developed to date
have led to relatively minimal gains, resulting in little translation to routine clinical
practice. This is especially true in more difficult, resource-strained practice settings,
such as community health centers.

The interventions in the proposed study draw on communication science to optimize message
design, use communication technology to optimize message delivery and include parallel
content in both print and multimedia versions to allow comparison of format-related effects
on both knowledge and screening rates.The multimedia and print tools are based on patient
education programs that we developed with extensive attention to theory as well as community
member input.

Inclusion Criteria:

- 50-80 years of age,

- Registered for an appointment at one of the target clinics,

- Speaks English or Spanish.

Exclusion Criteria:

- Patient has had CRC screening in the past 12 months,

- Unable to review the study materials because of language, physical condition or

Type of Study:


Study Design:

Allocation: Randomized, Intervention Model: Parallel Assignment, Masking: Double Blind (Subject, Caregiver), Primary Purpose: Prevention

Outcome Measure:

Comparison of the acceptance of colorectal cancer screening by patients who view print or multimedia educational tools

Outcome Time Frame:

3 months post visit

Safety Issue:


Principal Investigator

Gregory Makoul, PHD

Investigator Role:

Principal Investigator

Investigator Affiliation:

St Francis Hospital and Medical Center


United States: Institutional Review Board

Study ID:




Start Date:

July 2008

Completion Date:

September 2012

Related Keywords:

  • Colorectal Cancer
  • colorectal cancer screening
  • multimedia education
  • print education
  • culturally competent
  • Colorectal Neoplasms



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