Squire's Quest! II: Implementation Intentions and Children's FJV Consumption
Obesity is increasing among youth and is associated with increased risk of certain cancers
and other chronic diseases. Fruit, juice, and vegetable (FJV) intake is associated with
decreased risk of many types of cancer and obesity, but is well below the recommended
minimum of five servings a day. Innovative methods are needed to promote increased
consumption among youth.
Goal setting enhances goal attainment and, therefore, facilitates behavior change. Little
research has been conducted, however, on the most effective goal setting methods to use with
youth. Among adults, the formation of implementation intentions (a detailed plan of when,
where, and how goals will be achieved) has been shown to enhance goal attainment and/or
behavior change, including dietary change. Research is needed to determine if extending the
goal setting process to include implementation intentions is an effective method for
enhancing goal attainment, and therefore, increasing FJV intake among youth.
Squire's Quest! is a proven-effective 10-session, 5 week interactive multi media program
that enabled children to increase FJV consumption by 1.0 servings a day. Total consumption
was still well below five servings a day, however. Additionally, goal attainment was
related to FJV consumption among certain sub-groups of youth. Therefore, additional work in
this area is warranted. The research outlined in this proposal will expand the goal setting
component of this successful intervention to include the formation of implementation
intentions. Hypotheses related to the impact of implementation intentions on goal
attainment and FJV consumption will then be tested. Issues related to maintenance of youth
dietary behavior change will also be explored.
This project is relevant to public health because enhancing our understanding of how to more
effectively help young children set and achieve FJV goals should result in increased FJV
consumption, which should decrease risk of both obesity and certain cancers in a vulnerable
segment of the population.
Allocation: Randomized, Endpoint Classification: Efficacy Study, Intervention Model: Parallel Assignment, Masking: Single Blind (Outcomes Assessor), Primary Purpose: Prevention
Fruit and vegetable consumption
baseline, immediate post, 3 months later
United States: Institutional Review Board
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