Two Delivery Channels to Improve CRC Screening
- Compare traditional print versus simple electronic communication versus usual care, in
terms of increasing colorectal cancer (CRC) screening rates, in average-risk women
attending a routine OB/Gyn visit.
- Explore the moderating role of attentional style and background variables on the impact
of the interventions in these participants.
- Determine the mediating effect of potential cognitive-affective factors related to CRC
screening in these participants.
- Investigate the comparative cost-effectiveness of these interventions to improve CRC
OUTLINE: This is a randomized study. Participants are randomized to 1 of 3 screening arms.
- Arm I: Participants are contacted by simple electronic communication methods by an
email message linked to a personalized website.
- Arm II: Participants are contacted by traditional print communication methods.
- Arm III: Participants are observed (usual care). Participants in arms I and II are
randomized a second time to receive messages about colorectal cancer screening that are
matched or mismatched to their attentional style.
PROJECTED ACCRUAL: A total of 5,000 participants will be accrued for this study.
Allocation: Randomized, Primary Purpose: Health Services Research
Comparison of traditional print versus simple electronic communication versus usual care in terms of increasing colorectal cancer (CRC) screening rates
David Weinberg, MD, MSC
Fox Chase Cancer Center
|Fox Chase Cancer Center - Philadelphia||Philadelphia, Pennsylvania 19111-2497|